We help select typefaces for publications, visual identity, and digital products. From a single font to a complete typographic system.
A font is not a decoration. It is a tool that determines the legibility, character, and credibility of a text. A poorly chosen typeface can weaken even the best content: it makes the text seem difficult to read, unprofessional, or simply forgettable. We have been selecting typefaces for over twenty years, combining typographic knowledge with practical design experience in print and on screen.
We design complete font systems: a typeface for the main text, headings, quotes, tables, captions, navigation, and numerical data. We set sizes, leading, and spacing so that the information hierarchy is clear at every level of the document.
We evaluate the existing font selection in terms of legibility, consistency, and compliance with visual identity. We identify problems (too many typefaces, inconsistent sizes, stylistic conflicts) and propose solutions that organize typography without a revolution.
A corporate font is an identity element just as important as a logo and color palette. We select typefaces that reflect the brand's character, work well in various formats (print, web, apps, presentations), and are available under licensing terms appropriate to the scale of the client's business.
Typeface selection starts with questions: who will read this text, under what conditions, for how long, and on what medium? A book read in the evening by the lamp requires a different font than a report browsed on a tablet in the office. An industry magazine poses different requirements than a product catalog, and a website different ones than a poster. Each of these applications has its optical, technical, and communication specifics.
Professional typeface selection considers several layers simultaneously. The functional layer: is the font legible at a given size, with a given leading, on a given paper or screen? The stylistic layer: does the font fit the character of the publication and the brand? The technical layer: does the font have a sufficient character set (Polish diacritics, old-style figures, small caps, ligatures), appropriate file formats, and licensing terms?
Print and screen are governed by different optical rules. On paper, at a resolution of 300 dpi and above, typefaces with delicate details work well: thin serifs, subtle stroke contrasts, closed counters. On screen, where resolution is sometimes three or four times lower, you need fonts with open forms, a larger x-height, and clear proportions that maintain legibility at 14 pixels just as well as at 48.
For projects that function simultaneously in print and in a digital version (annual reports with interactive PDFs, magazines with an online edition, catalogs with a web equivalent), we select pairs of typefaces: one optimized for print, the other for screen, both stylistically consistent. An alternative is to choose a font family designed from the start as a multimedia system, e.g., with separate optical variants for text and display.
Modern OpenType fonts offer hundreds of additional characters and features: ligatures, small caps, old-style and tabular figures, stylistic alternates, alternative letterforms, automatic fractions. These capabilities have practical significance. Tabular figures are essential in financial data tables because they ensure vertical column alignment. Small caps allow highlighting acronyms and abbreviations without the visual shout of full capitals. Ligatures eliminate optical collisions between letters (fi, fl, ffi).
When selecting typefaces, we verify whether the font contains the characters needed in a given project. An academic publication requires a full set of diacritics for many languages, mathematical fonts, and special symbols. A financial report needs tabular figures and a currency symbol in the right proportions. A multilingual catalog requires support for extended Latin alphabets. We verify this before the recommendation, not after typesetting has begun.
A typeface is a product protected by copyright, and its use requires an appropriate license. There are many types of licenses: desktop (for work in graphic programs), web (for embedding on websites), app (for mobile applications), ePub (for digital publications), server (for generating documents on the server side). Each of them has different conditions, limitations, and price thresholds.
We advise on selecting a license for a specific application. We point out when it's worth investing in a commercial font, and when a well-designed open source font will do. We help estimate licensing costs when scaling (more workstations, more page views, new markets) and propose alternatives if the font budget is limited. Proper typeface selection also covers this layer: even the best font is useless if the license doesn't cover the planned usage.
We determine what the font is needed for: what type of publication, what target audience, what medium (print, screen, both), what license budget. We analyze the existing visual identity and previous materials.
We prepare a set of candidates (usually three to five proposals) and test them in conditions close to the target ones: on the actual page format, with real text, in planned sizes. We check legibility, character, and behavior with different text lengths.
We provide a justified recommendation along with a technical specification: font names, variants (regular, italic, bold, bold italic), sizes and leading for individual elements, OpenType features to activate, and the required license type.
Upon request, we help implement the selected font system: we configure styles in InDesign, prepare CSS rules for the web version, and create typographic documentation for the client's team.
Publications in multiple languages require fonts with broad character coverage. The basic set of Latin letters with Polish diacritics is not enough if the same report is to be created in Czech, Romanian, Turkish, or Vietnamese. Each of these languages introduces characters that are missing from most fonts designed exclusively with Western European languages in mind.
We check character coverage before recommending and test whether diacritics have correct proportions, proper accent positioning, and whether they don't collide with leading. In projects involving Cyrillic or Greek alphabets, we select fonts with native support for these scripts, not with automatic generation of missing characters.
We design publication layouts for a wide range of editorial formats, primarily for trade and industry magazines. Our portfolio includes over twenty published titles, each prepared with meticulous attention to the specifics of its subject matter.
We create beautifully typeset books that are a pleasure to read. We specialize in the design and layout of complex academic, legal, and industry publications containing tables, charts, diagrams, and mathematical formulas.
Professional typesetting of books, magazines, catalogues, and reports in Adobe InDesign. Text layout, table and chart formatting, technical editing, and prepress file preparation. We specialize in publications with complex typographic structures.
Our team includes experienced editors and meticulous proofreaders — the most attentive readers a text can have. Their linguistic sensitivity and exceptional thoroughness ensure every publication receives the highest standard of editorial care.
We create engaging reports that influence business decisions: from concise one-pagers to comprehensive analyses. We select the appropriate format for the specific content and audience needs. We combine solid research methodology with clear visual presentation.
We typeset doctoral dissertations, habilitation monographs, and academic books for publication. We perform technical editing: from unifying structure and footnotes to typesetting tables, charts, and mathematical formulas, in accordance with publisher and university requirements.
We support developers, especially front-end developers. We design and program responsive and interactive website typography along with accessibility principles. We create HTML, CSS, and JavaScript code compliant with specifications.
Using tools for content analysis, complex text pattern matching, and conditional transformation of styles and formats, we build systems that streamline the publication layout process and reduce both effort and turnaround time.
We provide Adobe Creative Cloud training for companies and institutions, combined with typography and design principles. We also conduct UX audits and expert usability analyses of online products and printed publications.
The cost depends on the scope: selecting a font for a single publication is a different scale than designing a complete typographic system for a brand. After discussing your needs, we prepare a free estimate, usually within one business day.
Yes. We advise on license types (desktop, web, app, ePub), indicate what type of license is needed for a specific application, and help optimize costs, e.g., by pointing out alternative typefaces with more favorable licensing terms.
Yes. We analyze the existing identity, brand book, and previous materials, and then propose typefaces that complement the brand's visual system. We ensure consistency with the logo, colors, and communication character.
Print fonts are designed with high resolution and printing techniques in mind. Screen fonts are optimized for rendering on monitors: different proportions, a larger x-height, open counters, and clearer details at small sizes. We select typefaces appropriate for the medium in which they will be used.
In most publications, two or three typefaces are enough: one for the main text, one for headings, and one for special elements (tables, captions, code). Too many fonts weaken consistency. We help find a minimal, functional combination.
Yes. We select web fonts considering loading performance, accessibility, and rendering across different browsers and operating systems. We provide recommendations along with guidelines for CSS rules (font-display, font-feature-settings) and subsetting.
kontakt@typograficznie.pl +48 608 271 665
Marcin Szewczyk-Wilgan → ¶
Wrocław, Poland
Tax ID (NIP): PL6391758393
