We conduct Adobe InDesign, Photoshop, and Illustrator training for teams. We perform UX audits of printed publications, websites, and digital products.
Adobe Creative Cloud is an industry standard, but most users utilize only a fraction of its capabilities. We conduct training that teaches not just how to click through menus, but how to work efficiently: building style systems, automating repetitive operations, and properly preparing files for print. In parallel, we perform UX audits, helping publishers, editorial offices, and companies understand how their publications and digital products function from the recipient's perspective.
From the basics to advanced automation. We teach how to build systems of paragraph and character styles, work with long documents (tables of contents, indexes, cross-references), format tables, use GREP searches, scripting, and prepare files for print. We tailor the program to the participants' level and the type of publications they work with on a daily basis.
Photoshop: color correction, retouching, preparing graphics for print and the web, automation via actions and scripts. Illustrator: vector graphics, icons, infographics, preparing production files. The training is conducted in the context of publishing and design work, not as generic "a little bit of everything" courses.
We analyze the usability of newspapers, magazines, books, catalogs, and reports. We assess navigation, information hierarchy, typography, the graphic system, and the readability of tables and charts. We deliver a report with specific recommendations: what to change, why, and in what order.
Expert usability analysis of digital products: websites, web applications, and information portals. We apply Nielsen's heuristics, WCAG accessibility principles, and our years of experience in typography and interface design. We focus on readability, navigation, and visual consistency.
Our Adobe training sessions differ from standard courses. We do not teach how to use the software "from icon to icon." We teach systemic thinking: how to build a style structure that allows you to typeset a 200-page document without manually formatting each paragraph. How to configure GREP so that the program automatically corrects Polish typography (conjunctions, quotation marks, dashes). How to prepare a template that will survive dozens of editions without quality degradation.
We precede each training session with a conversation with the participants or their supervisors: we establish the level of advancement, the type of publications, and the most common problems in their daily work. Based on this, we build the program. InDesign training for a trade magazine editorial team looks different than for a corporate marketing department, even if both concern the same software.
Editorial and publishing teams have specific needs: they work with large volumes of text, repetitive structures (magazine issues, book series), and strict schedules. Training for these teams focuses on efficiency: how to reduce the typesetting time of a magazine issue by 30–40% thanks to a system of templates and styles. How to eliminate recurring typographic errors using GREP styles. How to organize the workflow between the editor, designer, and proofreader so that everyone works within their own scope without overwriting the work of others.
After the training, participants receive materials: notes, practice files, ready-made style configurations, and GREP searches tailored to their publications. We also offer post-training support: for a month after the training ends, we answer questions and help solve problems that arise in daily work.
A UX audit is a systematic evaluation of a product in terms of usability, conducted by a specialist based on established principles and heuristics. In our case, we combine UX knowledge with years of typographic and design experience. We analyze not only "whether the user will find the button," but also whether the text is readable, whether the information hierarchy is clear, and whether navigation through the document (printed or digital) allows for quick access to the needed content.
We audit printed publications (newspapers, magazines, books, catalogs, reports), websites, web applications, and information portals. In each case, we provide a report describing the identified problems, their severity (critical, major, cosmetic), and specific remedial recommendations with justification.
We discuss the product's goals, the target audience, and the problems that prompted the audit request. We set the scope: the entire publication or selected sections, a single product or a series, a typographic audit or a full UX analysis.
We review the product systematically, evaluating it according to established heuristics: consistency, visibility of system status, match with conventions, flexibility, and aesthetics. In printed publications, typographic criteria are added: readability, visual hierarchy, navigation, and reproduction quality.
We provide a report with documentation of problems (screenshots, descriptions, location), severity classification, and specific remedial recommendations. The report includes both critical issues (affecting functionality) and improvements that enhance the quality of reception.
We present the results to the team, answer questions, and help plan the implementation of changes. Upon request, we support the team in executing the recommendations: we prepare corrected templates, modified styles, or prototypes of new solutions.
Most companies dealing with UX focus on digital products. We have a rare specialization: usability audits of printed publications. This stems from our years of experience in designing magazines, books, and reports. We know how a reader navigates a newspaper (scanning headlines, entry points, page hierarchy), how navigation in a technical book works (table of contents, headers, cross-reference system), and what a data table should look like to be readable without explanation.
A UX audit of a printed publication includes an analysis of macro-typography (format, grid, section division, navigation system) and micro-typography (typefaces, sizes, leading, spacing, highlights). We also assess consistency between issues (in the case of magazines) or volumes (in the case of publishing series) and compliance with the adopted visual identity.
We design publication layouts for a wide range of editorial formats, primarily for trade and industry magazines. Our portfolio includes over twenty published titles, each prepared with meticulous attention to the specifics of its subject matter.
We create beautifully typeset books that are a pleasure to read. We specialize in the design and layout of complex academic, legal, and industry publications containing tables, charts, diagrams, and mathematical formulas.
Professional typesetting of books, magazines, catalogues, and reports in Adobe InDesign. Text layout, table and chart formatting, technical editing, and prepress file preparation. We specialize in publications with complex typographic structures.
Our team includes experienced editors and meticulous proofreaders — the most attentive readers a text can have. Their linguistic sensitivity and exceptional thoroughness ensure every publication receives the highest standard of editorial care.
We create engaging reports that influence business decisions: from concise one-pagers to comprehensive analyses. We select the appropriate format for the specific content and audience needs. We combine solid research methodology with clear visual presentation.
We typeset doctoral dissertations, habilitation monographs, and academic books for publication. We perform technical editing: from unifying structure and footnotes to typesetting tables, charts, and mathematical formulas, in accordance with publisher and university requirements.
We know which questions to ask to arrive at distinctive and functional typographic solutions — for large corporations and small businesses alike, wherever the right typeface choice makes a measurable difference.
We support developers, especially front-end developers. We design and program responsive and interactive website typography along with accessibility principles. We create HTML, CSS, and JavaScript code compliant with specifications.
Using tools for content analysis, complex text pattern matching, and conditional transformation of styles and formats, we build systems that streamline the publication layout process and reduce both effort and turnaround time.
For editorial teams, graphic designers, marketing and communication specialists, employees of publishing houses and institutions that independently create publications or graphic materials. We adapt the program to the participants' level and the specifics of their work.
Yes. We conduct training both on-site (at the client's premises or in a rented room) and remotely via videoconference with screen sharing. Training materials and practical exercises are provided in both variants.
Basic training is two days (16 hours). Advanced training (automation, GREP, scripts, long documents) is another two days. We adapt the program to your needs: if the team works mainly with tables and data, we devote more time to this at the expense of less relevant topics.
A UX audit (expert analysis, heuristic evaluation) is an evaluation of a product by a specialist based on established usability principles, without the participation of end users. Usability testing engages real users and observes their interaction with the product. An audit is faster and cheaper, while testing provides more detailed data on behavior.
Yes. We analyze the usability of newspapers, magazines, books, catalogs, and reports: navigation, information hierarchy, typographic readability, the consistency of the graphic system, and reproduction quality. This is our specialty, resulting from years of experience in publication design.
The cost depends on the scope and complexity of the product. A UX audit of a website is a different scope of work than an analysis of a printed publication system consisting of a dozen or so titles. After discussing your needs, we prepare a free quote with a description of the methodology and the scope of the report.
kontakt@typograficznie.pl +48 608 271 665
Marcin Szewczyk-Wilgan → ¶
Wrocław, Poland
Tax ID (NIP): PL6391758393
